The Real Gold Is In the List
Copyright Marty Foley, ProfitInfo.com
Are you a one shot, hit-and-run marketer, or do you
appreciate that the real gold in business is in the list?
Rather than focus on one-shot deals, savvy marketers
realize the value of a good list, and seek ways to expand
and derive more value from theirs.
What kind of lists am I talking about? On the Internet, an
opt-in list of customers, or others who've agreed to
receive regular communications from you. Or it may be an
offline list of postal mailing addresses, telephone, or
fax numbers.
The best list is a targeted one, comprised of those who are
at least familiar with you; with whom you've already
developed a relationship of trust.
Ideally, it's made up of those who've already done business
with you, or have at least expressed a sincere interest in
similar types of goods you offer in the past. It's NOT a
list of randomly gathered (untargeted) contact information,
whether email addresses to which unsolicited spam email is
sent, or otherwise.
Once you've developed a good, targeted list, you have a
valuable asset. For example:
* Valuable time, effort and expense are invested in gaining
customers. Customer acquisition is one of the largest
marketing expenses. Many marketers toss this investment
out the window by selling one thing to a customer, one
time, and forgetting about them forever. A good list, on
the other hand, lets you market your goods and services
much less expensively.
* Additional sales to previous customers are often easier
to make and more profitable than the initial sale. A
relationship of trust has been built, provided that your
customer is satisfied with his/her purchase and the service
received.
*You gain leverage. When you approach others to arrange
joint ventures, for instance, ownership of a sizeable,
properly targeted list is a powerful bargaining asset.
* You can sell advertising to others who want to market to
your list.
* Repeat business is crucial to the success of virtually
all businesses. With a good list you stand a much better
chance of turning buyers into life-long customers.
* You have a built-in audience to which you can quickly
roll out new offers.
If your home or office caught on fire, and you were only
allowed to save one business asset, what would it be? For
many savvy marketers it would be their list. It would be
the one thing that would best help them start over from
scratch.
After reading this, perhaps you're now thinking "But Marty,
I don't have a list." Well, now you know how valuable a
properly developed and targeted list can be. And if you
already have one, you've just been reminded of its value.
Grow it, groom it well, and profit from it accordingly.
More Helpful Resources...
LeadFactory is a proven "pay per subscriber" or "pay
per lead" service that EXPLODES the size of opt-in
email lists, at reasonable cost:
==> http://ProfitInfo.com/cgi-bin/lb.cgi?PI7_ar101
Want to boost your opt-in email profits? Sign up now for
ProfitInfo's Email Profits E-Course:
==> http://ProfitInfo.com/cgi-bin/e-courses.cgi?PI7_ar101
